Chabacco

chabacco

If you don’t smoke, you might want to buy chabacco in Japan instead of tobacco.

It’s a powdered green tea, sold in a package that looks just like a pack of cigarettes.

The vending machines used are also the same ones as for cigarettes.

Another amusing thing is that the cigarette warning label says: “Chabacco’s flavor may improve the mood of the people around you”.

According to an interview I read, the idea of chabacco came up as a play on words.

Tobacco and chabako (tea box) are such different things that it seemed like a fun and memorable way to sell tea.

If I’m not mistaken, the chabacco vending machines were first introduced in Shizuoka prefecture, but now there are present in may prefectures throughout Japan.

Interestingly, not only can one choose between different powdered teas such as fukamushi sencha, houjicha and genmaicha, but each prefecture sells its own teas.

So this makes chabacco a collector’s item and a souvenir.

Here’s a short video about it:

Finally, in this link you can see the map of chabacco vending machines in Japan. It is written in Japanese, however.

2 Comments

  1. Kyle
    December 14, 2021

    Chabacco reached out to us and we are the tea provider for the Chabacco Kagoshima boxes! The guys behind it were amusing characters and very friendly. The 3 Kagoshima options are Arabikicha, Arabiki-Genmaicha, and Matcha. If you look closely, you will also notice the boxes are very similar to Marlboro, Lucky Strike, etc.

    Reply
    1. Ricardo Caicedo
      December 15, 2021

      Hi Kyle, thanks for the info, it’s good to know.

      I’ve never been in Kagoshima, hopefully I can visit one day.

      Reply

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