Podcast 032: The State of the Matcha Market in the US

my japanese green tea podcastIn this episode I talk with Noli Ergas of Sugimoto America about the matcha market in the United States.

Among the topics covered are: the current trend regarding demand of matcha, a description of  the different grades of matcha, and the differences between matcha and green tea powder.

Matcha has become the most popular Japanese tea. I wonder if it will find a permanent spot in the world market for many years to come.

2 Comments

  1. Deynise lau
    August 31, 2017

    I just can’t develop a liking for hojicha. I did have a delicious hojicha flavored pudding in NYC. Iced matcha lattes are tasty as well. Straight matcha upsets my stomach!

    Reply
    1. Ricardo Caicedo
      August 31, 2017

      Hi Deynise, thanks for your comment.

      I drink a straight matcha everyday with breakfast with no problems. Each person’s body is different.

      I haven’t tried many things made with houjicha except houjicha latte and ice cream.

      Reply

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