Podcast 032: The State of the Matcha Market in the US

my japanese green tea podcastIn this episode I talk with Noli Ergas of Sugimoto America about the matcha market in the United States.

Among the topics covered are: the current trend regarding demand of matcha, a description of  the different grades of matcha, and the differences between matcha and green tea powder.

Matcha has become the most popular Japanese tea. I wonder if it will find a permanent spot in the world market for many years to come.


  1. Deynise lau
    August 31, 2017

    I just can’t develop a liking for hojicha. I did have a delicious hojicha flavored pudding in NYC. Iced matcha lattes are tasty as well. Straight matcha upsets my stomach!

    1. Ricardo Caicedo
      August 31, 2017

      Hi Deynise, thanks for your comment.

      I drink a straight matcha everyday with breakfast with no problems. Each person’s body is different.

      I haven’t tried many things made with houjicha except houjicha latte and ice cream.


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